In the case of inclusion, diversity, equity, and accessibility (IDEA) in the workplace, focus groups are an essential qualitative tool to measure what is working well, and what is not, within your organization.  

What is a Focus Group?

A focus group is a demographically diverse group of people brought together to participate in a guided discussion about a particular topic. Participants may be selected based on their demographics (including age, gender, sexual orientation, ethnicity, or religion), their position within the organization, or at random.

Key Benefits

Girl in a jacket Affirms individuals and their experiences

Girl in a jacket Amplifies voices that bias may block or minimize

Girl in a jacket Creates a safe space in which under-represented groups may comment on the organization and its approach to IDEA

Girl in a jacket Gather important insights from internal members of the organization, which may inform the organization’s next steps

When to Conduct Focus Groups

Focus Groups can be integrated anywhere in your organization, and CCDI Consulting can help measure your current state against where you want to be – and implement strategy and solutions.

Whether this is the first step in your IDEA journey, a pulse check on your organization or an add-on to your existing IDEA strategy, a focus group led by CCDI Consulting can help you measure your current state and bring you closer to achieving your IDEA goals.

Contact us to discuss how to integrate Focus Groups into your inclusion, diversity, or equity strategy.

© 2022 CCDI Consulting Inc All Rights Reserved